PRESS RELEASE NOTICE: Arctic Trucks Takes On The LC250
Arctic Trucks: LC250 / Prado AT37
Mere moments ago, Main Line Overland became one of only a select few adventure vehicle outfitter groups in the United States to receive the most recent Arctic Trucks press release. What is so special about this release you might ask?
Well...
It's the Land Cruiser. The LC250. Arguably the hottest adventure vehicle in the world right now. And... MLO is fully equipped and licensed to build AT's BIG 37" tire reinvention the LC250 for YOU and the rest of the world.
GET IN WHERE YOU FIT IN. These booking availabilities will fill quickly!
Contact Main Line Overland HERE to your LC250 / Prado AT37 Build Started NOW.
HERE >>> CHECK OUT THE NEW TOYOTA LC250 SHOWCASE <<< HERE
HERE >>> SHOP ALL TOYOTA LAND CRUISER 250 PARTS <<< HERE
Arctic Trucks Press Release
COMING SOON - SPRING 2025!
The Land Cruiser 250 AT37 Conversion
Overview: Drawing from over 35 years of unparalleled operational experience in our planet’s harshest environments, the Arctic Trucks Toyota Land Cruiser 250 / Prado AT37 is a completely re-engineered yet perfectly daily drivable high-mobility vehicle that commands attention wherever it goes.
As an official Toyota partner in multiple regions, Arctic Trucks will launch the Land Cruiser 250 / Prado AT37 from Q2 2025 as an official dealership-supplied version or direct customer conversion in Europe, North America, the Middle East and Africa.
Features & Benefits:
Tires: Taking the name from its 37” rubber, the AT37 will be specified in most markets with a choice of either BFGoodrich’s new All-Terrain T/A KO3 or Mud-Terrain T/A KM3 tyres, for more grip, toughness and wear performance across a wide range of conditions. These are wrapped around Arctic Trucks’ new retro-inspired ‘Heritage’ forged alloy wheels, which offer better strength to weight and feature a unique dual-valve design for greater flexibility to monitor and modulate tyre pressures.
Suspension: Improved ‘suspension effect’ from the AT37’s taller, wider tyres is combined with a bespoke 2-way adjustable performance suspension system, providing increased travel and 40mm of lift. Developed in partnership with Dakar-winning specialists, R53 Suspension, large diameter mono-tube dampers feature high tensile hard chrome steel shafts, enhanced sealing and matched springs with hydraulic bump stops. Low friction, nano-enhanced oil flow is further optimized by R53’s proprietary OptiFlow technology, maintaining peak performance during the most mundane or exceptional of journeys.
Body: To accommodate this significant increase in tyre size, Arctic Trucks have remained true to form by completely re-profiling the Land Cruiser’s frame, body, bodywork and drivetrain to balance maximum wheel/tyre and ground clearance with low centre of gravity. Combined with a wider track and extended wheelbase, this provides surprisingly comfortable, composed and direct on-road performance, while allowing the AT37 to venture with ease where others can’t.
Central Inflation System: Sharing unique design language with their extreme expedition vehicles, Arctic Trucks’ signature wide-body flares incorporate a tyre pressure guide / central tyre inflation system connection recess in all four corners, while creating coverage, clearance and an unmistakable appearance that is noticed everywhere. Newly developed and contoured AT mud guards seamlessly integrate with the Land Cruiser AT37’s extended bodywork, providing ample protection during off-grid adventures.
Side Steps: Arctic Trucks’ usual attention to detail doesn’t stop there. Their robust extended profile side steps feature an extruded aluminum profile, high-grip rubberized inserts and durable end caps, for ease of replacement. These are complemented inside and out by distinctive Arctic Trucks black and lava badging and detailing throughout the bodywork, wheels and interior, which features unique gear selector and dash trims, together with premium AT interior mats and sill plates.
Multi-Function Receiver Hitch: Concluding at the rear, the discrete 2” multifunction receiver hitch, common to most Arctic Trucks versions, enables quick, easy fitment of tow balls, winches, steps, seats, gear carriers, barbeques and much more; further maximizing the AT37’s adaptability for the most leisurely or extreme situations.
Specifications
The Land Cruiser 250 / Prado AT37 is compatible with all engine/transmission options and trim levels, including both the passenger and commercial variants, and features:
- Extensive Arctic Trucks re-engineering to frame, body, bodywork and more
- 10-piece Arctic Trucks wide-body package, featuring recessed AT tyre pressure detail (body color & textured black)
- All-new 17×10 Arctic Trucks ‘Heritage’ dual-valve forged alloy wheels (satin black)
- 37” (37x12.50 R17) BFGoodrich All-Terrain T/A KO3 or Mud-Terrain T/A KM3 tyres
- New optimised and elevated Arctic Trucks & R53 2-way adjustable performance suspension system, featuring longer travel front coilovers, rear dampers and springs (elevation: +40mm)
- Wider track and extended wheelbase (rear axle relocation) for improved clearance, comfort and stability
- Arctic Trucks and Toyota speedometer, TPMS and TSS re-calibration
- Robust extended profile Arctic Trucks aluminum and high-grip rubberized side steps
- Discrete Arctic Trucks 2” rear multifunction receiver hitch
- Contoured and integrated Arctic Trucks off-road mud guards, front and rear
- Arctic Trucks premium interior carpet mats (black & lava)
- Distinctive Arctic Trucks AT37 black & lava badging and detailing package (fender flares, doors, side steps, tailgate, wheels, mud guards, gear selector, dash binnacle, sill plates, interior mats, receiver cover)
- Arctic Trucks locking wheel nuts
- Arctic Trucks torque wrench
- Unique Arctic Trucks Land Cruiser 250 / Prado AT37 Certificate of Authenticity